June 5, 2014
An inspirational article from the BBC has revealed that most people living in the UK would prefer to be asked in person to make a charitable donation rather than to give money online.
The opinion poll, which was conducted by ComRes for BBC local radio, found face-to-face fundraising is effective, despite the sometimes negative image
of door-to-door fundraising.
Sally de La Bedoyere, chief executive of the Public Fundraising Regulatory Association, which oversees charities asking for donations face-to-face, said direct contact fundraising raises more than one hundred million pounds a year in the UK.
"A lot of people are saying 'I've been prompted by this direct conversation to actually commit on a regular basis' - that's important for the charities. They invest a lot of money in it, but they get a lot of support back,” she said.
Read the full article on the BBC website here