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Face-to-face is best for fundraising says BBC

June 5, 2014

An inspirational article from the BBC has revealed that most people living in the UK would prefer to be asked in person to make a charitable donation rather than to give money online.

The opinion poll, which was conducted by ComRes for BBC local radio, found face-to-face fundraising is effective, despite the sometimes negative image
of door-to-door fundraising.

Sally de La Bedoyere, chief executive of the Public Fundraising Regulatory Association, which oversees charities asking for donations face-to-face, said direct contact fundraising raises more than one hundred million pounds a year in the UK.

"A lot of people are saying 'I've been prompted by this direct conversation to actually commit on a regular basis' - that's important for the charities. They invest a lot of money in it, but they get a lot of support back,” she said.

Read the full article on the BBC website here